Death by caffeine

I’m not sure how I’ll use it, but I have to remember this exists for next year’s State of the Union.

I haven’t figured out exactly how to use this in print yet either, but I know there’s a way.

I don’t know if Dodge canceled their Durango ad before or after Snickers canceled its Super Bowl ad. (This was not the best ending to the Snickers’ ad — when its site was live, you could see alternate endings.) It seems companies are having trouble figuring out how far is too far. Or maybe the audience they’re targeting isn’t the audience they’re getting.

I haven’t seen this one in the U.S., but I did chuckle over this U.K. Dodge Caliber commercial.

NASCAR driver Matt Kenseth won at the California Speedway on Saturday. Why do you care? Because one of his sponsors is Arby’s. And, as promised, Arby’s will give away free medium curly fries on Monday. To get your free fries, take a copy of the official race results from a newspaper or Web site to your local Arby’s.

I had forgotten how much fun the zoo can be.

I can count, but my vegetables are predictable.

I am addicted to caffeine. It would, evidently, take 386.15 cans of Pepsi (my poison of choice) to kill me. That’s only 154.46 bottles. Which would cost me about $193.75. I clearly can’t afford that. (SPIKE Shooter, which I’ve never heard of, has the most caffeine.) In June, Pepsi will launch Diet Pepsi Max, which will have more caffeine (think Mountain Dew Amp) than the “regular” diet version.

Fantastic Oscar red-carpet play-by-play. Loved it.