How to succeed online

It really comes down to one person: David Beckham. MLSNet.com, the official Major League Soccer site, saw a 252 percent month-to-month increase in traffic after it was announced that Beckham had signed with the LA Galaxy. In July, when Beckham actually arrived in LA and played in his first game, traffic skyrocketed past 1 million unique visitors. Compared to a year ago, traffic has more than doubled — and it was a World Cup year.

No word on how Beckham’s site did during the same period.