Amazon introduces SMS buying

AP reports that Amazon is letting people buy items using their cell phones — without talking to anyone.

Amazon TextBuyIt, which launched late Tuesday, lets people text the name of a product, its description or its UPC or ISBN to 262966 (that’s “Amazon” on the keypad) from anywhere their cell phones work — including from inside physical stores.

The actual buying process sounds a little more complicated than it needs to be. But as a consumer, I love the comparison-shopping opportunities. As a journalist, I’m wondering why we don’t offer an on-demand type of service of our own.