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Bringin’ the moxie

moxieThe Post-Dispatch has launched a new ad campaign: “Turn up the moxie.” Moxie has become the most popular word in the newsroom. Something doesn’t work? Not enough moxie. Something does work? You’ve got moxie! There are moxie balloons, moxie signs, moxie paint, moxie banners and daily moxie e-mails.

There’s a lot of moxie.

Thanks for helping to make #moxie happen!

5 comments and counting

  1. Pingback - Moxie irony: It might be improving morale | STL Social Media Guy   /   March 21, 2009    #

    [...] colleague Erica Smith blogs over here about the campaign that began in my newsroom this week: “Turn up the Moxie!” The [...]

  2. Kurt Greenbaum   /   March 21, 2009    #

    Great idea, Erica. I wish I’d not been so buried yesterday so I could’ve been in on the fun then. Now I feel late to the party! I think I’m finding a few new ones, though! I had to blog about it, too, and point to your post. Thanks for the fun.

  3. Greg Linch   /   March 21, 2009    #

    I think you missed one:

    The name on everybody’s lips is gonna be…Moxie!

  4. Wenalway   /   March 27, 2009    #

    More corporate silliness, brought to you by the people who brought you the design-based approach.

    The design-based approach: Destroying a newspaper near you. Not enough moxie.

  5. MoxieRon   /   April 3, 2009    #

    “Made it, Ma! Top of the moxie!”

    “What you talkin’ ’bout, moxie?”

Comments are closed.