Bringin’ the moxie
The Post-Dispatch has launched a new ad campaign: “Turn up the moxie.” Moxie has become the most popular word in the newsroom. Something doesn’t work? Not enough moxie. Something does work? You’ve got moxie! There are moxie balloons, moxie signs, moxie paint, moxie banners and daily moxie e-mails.
There’s a lot of moxie.
- So my idea was to take moxie to Twitter by replacing a word in a lyric or from a movie with #moxie. (The hashtag makes them easier to search for.) Thanks to everyone who played along:
- Life, liberty and the pursuit of #moxie
- Ask not what your #moxie can do for you; ask what you can do for your #moxie.
- The only thing we have to #moxie is #moxie itself.
- There is nothing wrong with #moxie that cannot be cured by what is right with #moxie.
- They can take our lives, but they can’t take our #moxie!
- You might as well face it, you’re addicted to #moxie.
- Billy Mays here for #moxie-clean!
- I’m too #moxie for my cat, too #moxie for my cat oh pussy, oh pussy cat
- I love the smell of #moxie in the morning
- Luke, I am your #moxie.
- You’ll shoot your #moxie out, kid!
- Hello. My name in Inigo Montoya. You killed my #moxie. Prepare to die.
- Mama always said, “Life was like a box of #moxie; you never know what you’re gonna get.”
- A #moxie on both your houses
- Frankly, my dear, I don’t give a #moxie!
- You have to ask yourself, “Do I feel #moxie?” Well, do ya punk?
- Say #moxie again. Say #moxie again, I dare you, I double dare you motherf*cker, say #moxie one more goddamn time!
- We’ll always have #moxie.
- Early bird gets the #moxie
- I’m the king of the #moxie!
- Nobody puts #moxie in the corner.
- You had me at #moxie.
- A Royale with #moxie! You know why they call it that?
- You’re Abe Froman? The #moxie King of Chicago?
- Gretchen, stop trying to make #moxie happen. It’s not going to happen!
- #Moxie view, #moxie view, #moxie view
- The first rule of #moxie is: You do not talk about #moxie.
- Take your stinking #moxie off me, you damn dirty ape.
- There #moxie some kinda way outta here, said the joker to the thief.
- Beam me up, #moxie!
- I’ve got a fever and the only prescription is more #moxie
- All right, Mr. De Mille. I’m ready for my #moxie.
- You’re gonna need a bigger #moxie
- I’ll get you, my pretty, and your little #moxie, too!
- Every time a bell rings, a #moxie gets its wings!
- Everything’s coming up #moxie!
- I gave her my #moxie, and she gave me a pen
- Go ahead. Make my #moxie.
- Cinderella story. Outta nowhere. A former greenskeeper, now, about to become the Masters champion. It looks like a mirac … It’s in the #moxie!
- There’s no crying in #moxie.
- Say “#moxie” to my little friend!
- Who needs money when you have #moxie.
- Of all the gin joints in all the town in all the world, #moxie walks into mine.
- You want the #moxie? You can’t handle the #moxie!
- I feel the need — the need for #moxie!
- My fellow Americans, I’m pleased to tell you that I’ve signed legislation that will outlaw #moxie forever. We begin bombing in 5 minutes.
- #Moxie, #moxie, #moxie!
- Show me the #moxie!
- Hey, #moxie, ya big stud … Take me to bed or lose me forever!
- If a #moxie falls in a forest and there’s no one there to hear it, does it still #moxie?
- I believe I have the #moxie to beat, no?
- Hey #moxie you’re so fine, you’re so fine you blow my mind. Hey #moxie! *clap, clap, clap* Hey #moxie!
- And girls they want to have #moxie. Oh girls just want to have #moxie …
- Can somebody get this motherf*kin’ #moxie off of this motherf*kin’ plane?
- Whatcha gonna do with all that #moxie?
- Sounds like someone’s having a case of #moxie‘s
- #Moxie is as #moxie does.
- I’ll have what #moxie‘s having
- All that glitters isn’t #moxie.
- #moxie, we have a problem.
- Let’s do the #moxiewarp again!
- With my mind on my #moxie, and my #moxie on my mind …
- I am #moxie. Hear me roar.
- Don’t shoot until you can see the #moxie of their eyes.
- Show me the #moxie
- #Moxie-top you’ll always be home sweet home to me!
- Big wheel keep on turnin’, Proud #Moxie keep on burnin’
- Some enchanted #moxie, you may see a stranger
- Somewhere, over the #moxie, way up high …
- Everyone’s a little bit #moxie, it’s true …
- No more #moxie hangers!
- Like a #moxie, touched for the very first time
- Find more #moxie posts
Thanks for helping to make #moxie happen!
2009
21
Mar
- Posted by Erica Smith at 12:29 am / Permalink for this post
- Filed under: , moxie, St. Louis Post-Dispatch
- RSS comments feed for this post

[...] colleague Erica Smith blogs over here about the campaign that began in my newsroom this week: “Turn up the Moxie!” The [...]
Great idea, Erica. I wish I’d not been so buried yesterday so I could’ve been in on the fun then. Now I feel late to the party! I think I’m finding a few new ones, though! I had to blog about it, too, and point to your post. Thanks for the fun.
I think you missed one:
The name on everybody’s lips is gonna be…Moxie!
More corporate silliness, brought to you by the people who brought you the design-based approach.
The design-based approach: Destroying a newspaper near you. Not enough moxie.
“Made it, Ma! Top of the moxie!”
“What you talkin’ ’bout, moxie?”